In October 2001, HLC NEW LOOK was created by internationally acclaimed dancewear designer Angel Hong Simon to capture the new horizon of Internet use at www.hlcnewlook.com, showcasing new ideas in dance and competition to the world.

     From her base as the most popular dance apparel designer in Japan,  Angel moved to the United States, launching HLC New Look / Angel's Custom Designs in Fountain Valley on August 28, 2003 as a paramount treat to dance lovers.

     The talented Angel Hong Simon is the chief designer. Brilliant, sharp, keen and capable, she is a renowned top talent genius in apparel design. The dance wear designed and made by Angel; whatever the occasion, ballroom, ballet or skating, all feature fabulous results including harmonious colors and stylish design, guaranteed to catch the audiences' eyes.

 Since childhood, Angel has shown strong interests in painting and fashion design; later she enrolled in the Fashion Design Institute in Tokyo. Angel participated in Tokyo Fashion Exhibition in May 96; many of her outstanding designs were well received and praised.  She gained instant popularity and recognition in the design field, and sudden increase of patronage.  Her own name brand "Angel" dance apparel has gained high reputation in Tokyo, Yokohama, Fujiyama, Miyazaki and other cities in Japan.


Angel and Jim Simon


     Many well-known performers come to her for advice for their unique stage wear.  Internationally, she has already signed a long-term design contract with Origo Gmbh Exhibition Company of Germany.  Because of the widespread interest and demand, Angel established the US company HLC New Look. 

Since the opening of her US company, she has demonstrated elegant and creative designs, as well as expedient and timely delivery to her customers. Her products always are outstanding, bearing modern and fashionable form, beautiful detailed appearance, and fine workmanship. Her customer service is outstanding. She meets every customer with empathy for their dancing success.

     Many domestic dance groups have highly recommended Angel's design continuously. She has earned a fabulous reputation among dance groups and studios. Numerous dancing competitors, men and women alike, have come to Angel for their unique taste and special needs in dance wear.

     Come and discuss your wish with Angel today, and she will realize your dreams for tomorrow. Let HLC NEW LOOK be your dance partner.  We will serve you with professional guidance.

In addition to numerous Southern California dance studios, our customers include ....

Kristy Cavinder, Miss California 2009, Miss America 2010 (1st runner-up)
Brittany Hagan, Miss Indiana 2010 (1st runner-up)
Los Angeles Kings Hockey Club (Ice Crew)
Sweet Adelines International, Harborlites Chorus (Anaheim, CA)